You have finally surrendered to the fact that you ought to develop a customer success strategy, but you have no idea where to start? Here’s our list of top reads on the subject of customer success for entrepreneurs. I have a confession to make: it happened to us too. Because customer success is not the […]
Customer success tools are the key ingredient to long-term business growth and profitability. In a subscription economy, the economic value of a customer is realized over time rather than upfront, at the initial sale. Therefore, a vendor’s success is defined by its customers’ success. As Lincoln Murphy, Customer Success Evangelist at Gainsight, said: “It’s evident that […]
No question customer service is key for any company, let alone a startup. Your customers are the heart and soul of your company; you can’t do anything without them. Even in the midst of solving a phone support issue, you can add value to a customer interaction. Tony Hsieh, CEO of Zappos and customer happiness […]
Glad to be podcasting again! Enjoy this 5-min podcast on female and male voices applied to phone customer support. A transcript is provided below. There is a legend well-known in the startup world: an email has twice as much chances to be opened if it is sent out from a female name (says a CleverTouch […]
Since the first day we opened up Aircall’s beta, we’ve offered a free trial. Indeed, Aircall provides phone number and an app to manage phone calls collaboratively, so prospects want to check the quality of calls and test the collaboration features before jumping into a fully-fledged plan. Fair enough. Free trial is a common practice in […]
Yurplan is a complete solution for local event organizers. It enables them to benefit from a wide variety of services to organize easily their events: from communication and marketing to ticketing and payment tools. All these features from a unique platform. The best way to keep in touch with local businesses is to offer a […]
The first advice you get when starting a startup, and let alone a SaaS startup, is: get to know your customers. Whether you choose to use panels or surveys, or just plain ol’ phone calls, you must understand who your customers are, why they signed up, what they like and hate about your product, and how you […]
A cold calling guide is in high demand. It turns out, making unannounced calls to prospects can be a nerve-racking process, and cold calling is still an effective selling tactic. In fact, almost every single startup or small business will rely on cold calling to entice potential clients at some point. The idea that cold […]
This article will discuss some opportunities and challenges of launching a startup: Four months ago, we launched the beta version of Aircall, an online phone system for SMBs that lets you create your phone line in 40 countries and start managing your phone calls as a team, in a few minutes. When we got the idea, […]
Like many young SaaS startups we’re thinking about ways to get visible from our potential customers. One of the most widely used tactics in our industry is the Powered by line. As you’ve probably guessed the Powered by tactic consists in leveraging your existing user base by displaying your logo or your link on a […]
Hypnosis, on the contrary to common belief, is not necessarily done through eye-contact. Voice plays a strong part in hypnosis tricks. How can it be useful to my daily phone-calls, you ask? Well, even if these techniques are used mainly for the show, they rely on true convincement and persuasion tricks. Indeed: hypnosis is a […]
There are mistakes we made selling a tool instead of a solution. When you’re a young SaaS startup everything comes back to this: We’ve seen this awesome graphic from useronboard countless time, we’ve liked it, we’ve shared it and yet we did the mistake of selling the flower instead of super mario throwing fireballs. Is your […]
When using innovative phone support, reassuring your customer is key tripndrive is a car sharing service dedicated to travelers: it connects travelers who leave their car at the airport, when flying away, with travelers who arrive and need to rent a car. Instead of spending a fortune at traditional rental companies (Hertz…) tripndrive enables leaving […]
As startups born from incubators and accelerators ourselves, we know how important it is for early-stage entrepreneurs and hackers to have access to the right services at the right time. Here’s our list of top tools for startups. That’s the rationale behind the Growth Pack. The goal of this pack is to help leading incubators and […]
There are a few things we can learn from illusionists on the subject of persuasion over the phone, believe it or not. [READ MORE] Discover the second post of our series on phonecall convincing: inspired by hypnosis! Breaking news: magicians are not so because they got a gift from the Beyond! Let’s just say it: […]
We recently came across these two articles from intercom “Redesigning in-app messaging” and Buffer “Buffer August Update” and several arguments resonated with our vision concerning the topic of how to have worthwhile conversations with your customers. “We believe in the value of personal conversations between businesses and customers. We believe the future of customer communications […]
Trust is a single point of failure for sharing economy marketplaces The Sharing Economy is broadly defined by the meeting of 2 persons who don’t know each other, “do business” together and (generally) don’t meet anymore. Obviously, the first question any new user would raise is: What if my Blablacar or Lyft driver doesn’t show […]
Having a ‘solid’ user onboarding experience on a SaaS product is particularly important. First because most SaaS users try a new software in the hope of finding a useful tool that’ll make them more productive (usefulness vs fun). Second because they generally try it during “work” time, meaning that they cannot lose too much time […]
The phone system for modern business
