There’s a moment in every sales transaction, which — I promise you — nobody will ever stop talking about. If it goes well, it’ll strengthen teams like nothing else. If it goes badly… well, fingers will be pointed. We’re talking about the phase when a prospect changes hands from the SDR to the Account […]
Picture it: Your desk, 2020. After considering several software solutions, your team concludes it’s found The One. Before you can commit, you need to know how it connects with your existing tech stack. When demo day arrives, your sales rep leads with enthusiasm: You’ll save time! Double revenue! Become a king among men! The future […]
There’s no secret to it. Making money in sales — particularly entry- to mid-level sales — isn’t about finesse. Hard work is the only reliable measure of success: Number of cold calls made, emails sent, hours logged, etc. But there is one very important moment in every SDR’s daily work that requires a little bit […]
For an SDR, conversations are gold. It’s good when they happen through email, better still when they’re over the phone, and best when they’re in-person. Trade shows and events present a seriously valuable opportunity for SDRs. Who wouldn’t want to potentially make half their month’s quota in a single day? Plus, events give sellers the […]
Every team handles its sales process differently. From hiring and compensation to strategy and alignment, each team is unique in its approach. But there is one area that can make or break your sales process before it has a chance to get off the ground. The sales discovery process. Bryan Elsesser, Director of Sales Development […]
I’m lucky enough to be at a fast-growing software company that’s made building its sales team a top priority. Aside from training new reps to become rockstars at their craft, I spend a lot of time interviewing candidates and deciding who will be a good fit for the role. I’m happy to say that […]
A lot of sales teams think about quotas as some kind of ideal that each rep should aspire to. This is totally wrong. Quotas aren’t a goal, they’re a business calculation. Budgets, hiring, and board presentations depend on these numbers being accurate. This means that quotas are a necessity, and I make it very […]
Quick Links Who is Bryan Elsesser? The Most Important Sales Input: Cold Calling Stage 1: You’re Afraid to Pick Up the Phone Stage 2: Learning the Value Propositions Stage 3: Asking Questions Stage 4: Asking Questions the Right Way Stage 5: Scaling it All Back Stage 6: Finding a Balance What Happened to Email? Who […]
Increasing sales productivity is one of the most powerful growth levers that sales managers can use to scale their business. The more productive your reps are, the faster they’ll build lists of target prospects, create meaningful relationships, and close deals. But optimizing sales productivity isn’t as easy as implementing a new tool or hosting a […]
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