We handed the mic to 1,400 sales, customer support, IT, and operations professionals working in small and medium-sized businesses (SMBs). Discover the top 4 growth insights revealed for 2024.
are optimistic about growth in the year ahead
say AI-supported tools will help drive customer satisfaction in 2024
state customer satisfaction is their main business focus this year
4 key insights, packed with quick wins for sustainable growth
The data, insights, and actions needed to take your sales and customer support teams to the next level.
Growth beyond the numbers
AI as your sidekick
The art of human connection
A focus on coaching
Take the unconventional approach to business growth
‘Growth at all costs’ is a thing of the past. Responsible growth is the way forward. So how can you influence sustainable growth in the year ahead? We have some ideas…
Are prioritizing improving customer experiences
There is a savvy mindset shift among SMBs. Now, there’s a focus on improving customer satisfaction, getting the fundamentals right, and enhancing agility. The result? A more sustainable approach to growth.
We handed SMBs the mic and empowered them to speak up about their challenges and opportunities. The result? A resource-packed guide with actionable insights and tips that will help you problem-solve, adapt, and respond to the shifting business landscape you find yourselves in
— Scott Chancellor, CEO, Aircall
Open your mind to unconventional growth levers
SMBs are centering their growth strategies on levers that indirectly influence the bottom line. In 2024, you’ll see sales and customer support teams leverage better customer experiences and the upskilling of agents to contribute to growth.
Ready to turn this insight into action?
Start with your people
Growth stems from your employees. Create a team culture that inspires ambition, action, and a commitment to high standards.
Set clear targets
Metrics such as headcount, of course, indicate growth. But are you balancing these KPIs with influential metrics such as CSAT and NPS?
Align your teams
Every business needs direction. Implement a collaborative, cross-functional goal-setting strategy to reach your growth targets faster.
Looking for something more personalized?
If you work in Australia, Europe, North America, or the UK, then these regional adaptations of the report are for you. Designed for either sales teams or customer support teams in these regions, you’ll find insights and actions to drive business growth throughout 2024.
of sales teams in North America say their business’s main focus this year will be customer satisfaction
of UK sales teams feel optimistic about overall growth in the year ahead
of customer support teams in Australia are prioritizing improved customer experiences over growth at all costs in 2024
4 Key Insights to Take Your Sales and Support Teams to the Next Level in 2024
Sales and customer support leaders have a lot on their plate. From endless meetings to shoestring budgets, heightened customer expectations, and an increase in competition, there’s a lot to navigate.
Growth Action Plan
Gain momentum for your business growth with this action plan template, designed for the sales and support teams of small and medium-sized businesses