How To Unlock Growth Through Coaching

Steph SmithLast updated on May 22, 2024
2 min

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Small and medium-sized businesses (SMBs) have many competing priorities. This means that, all too often, the development of your team isn’t given the attention it deserves. Yet, recent findings in Aircall’s The Voice of SMBs 2024 report show that nurturing internal talent is critical in satisfying external customers.

So how can you prioritize team development? How can you coach your sales and customer support reps to success? And how can this fuel growth and help you retain top talent? Let’s find out.

The Current Coaching Landscape

As SMBs gear up for growth, investing in employee development emerges as a top priority. The report highlights that 46% of organizations acknowledge the importance of employee retention and actively invest in various retention strategies. However, a concerning 35% either lack a structured coaching program or require significant additional investment.

Take sales departments as an example. They are often the heartbeat of revenue generation. Yet, salespeople face a critical gap in coaching with 44% of teams either lacking coaching programs or needing substantial enhancement.

Whether it’s for your sales or customer support teams, coaching can be a game-changer - enhancing individual performance and fostering a collaborative team culture.

Why Invest In Team Coaching?

Coaching is no longer a luxury reserved for corporate giants. It’s a strategic imperative to help SMBs thrive in today’s business landscape. By harnessing the power of coaching, SMBs can unlock a range of benefits, from improved performance and productivity to enhanced employee engagement and strategic alignment. Especially if you’re looking to grow sustainably, team coaching emerges as a key tactic to do the right things at the right time in the best possible way.

Building Your Coaching Strategy

The success of SMBs is a result of the actions of their front line. This means we need to bridge the gap between the appreciation for team development and the reality of the execution. It’s time to reimagine our coaching strategies.

A diverse coaching program, encompassing strategic guidance, tactical insights, and skill enhancement sessions, can empower your team to thrive. By nurturing a culture of continuous learning and improvement, businesses can unlock the full potential of their sales force.

Despite its benefits, coaching remains underutilized by the majority of SMBs. With just 24% of salespeople prioritizing coaching, there's room to tap into this growth lever. Adopting a multifaceted approach that includes regular training sessions, feedback mechanisms, and even gamification can foster a collaborative and high-performing sales culture.

3 Tips To Embrace Coaching for Growth

  1. Assess your team’s skills: identify areas for skill development through collaborative assessments and personalized coaching plans.

  2. Leverage data-driven insights: harness the power of call recordings and analytics to refine sales strategies and drive performance improvements.

  3. Embrace patience: understand that coaching is a journey, and results may not be immediate. Focus on long-term growth and employee well-being.

Ready to drive growth through coaching? 

If you want to foster a sustainable growth model, download our Action Plan and delve into the full Voice of SMBs report.

Published on May 22, 2024.

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