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Aircall Launches Strategic Partnership with CXA Platform ActiveCampaign

Julie FernandezLast updated on February 22, 2023
2 min

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Integrations are at the core of Aircall’s cloud-based phone system. They help you get the most out of cloud-based telephony—helping you save time, boost productivity, and enable team performance.

To further our commitment to building a best-in-class App Marketplace, we’re excited to share that we’ve partnered with ActiveCampaign, a customer experience automation platform.

“At Aircall, we believe in building strong partnerships with best-in-class products to provide the best possible experience for our customers. We’re extremely excited to partner with ActiveCampaign, as not only have they built an incredible brand, but we also believe that unifying our telephony and CRM offerings will help us elevate the power of positive customer relationships,” says Jeff Reekers, CMO at Aircall.

Keep reading to gain a deeper understanding of the partnership and what you can expect.

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What is ActiveCampaign?

ActiveCampaign is a customer experience platform that gives businesses of all sizes access to 820+ pre-built automations that combine transactional email and email marketing, marketing automation, eCommerce marketing, and CRM for powerful segmentation and personalization.

It offers a category-defining Customer Experience Automation (CXA) platform that helps over 180,000 businesses in 170 countries meaningfully engage with their customers.

4 reasons ActiveCampaign and Aircall are better together

With Aircall and ActiveCampaign, teams can capture call data to accelerate sales cycles, automate marketing campaigns, and create personalized customer experiences starting from the first touchpoint.

“As an integrations-first company, we’ve partnered with the best of the best to use telephony to empower conversations and enrich data hubs. We designed our new integration with ActiveCampaign to share valuable call information across teams while logging actionable call data to drive automation and increase productivity. We couldn’t be more excited to share this integration with our customers!” says Louis Dumortier, Strategic Partnerships Manager at Aircall.

Here are the main reasons Aircall and ActiveCampaign help you create a stronger (and more personalized!) experience for your customers.

1. Leverage Call Data to Automate the Customer Journey

Eliminate manual data entry, and use call data to automate and personalize sales outreach, follow-up emails, and marketing campaigns. Automations turn tedious processes into efficient outbound tactics guaranteed to delight customers.

2. Build Customer Relationships at Scale

View a full timeline of conversations with call notes, tags, and recordings logged in ActiveCampaign to personalize customer relationships. Calls log on a Contact profile within a dedicated custom object, so teams can review calls in one place and maintain 1:1 customer relationships at scale.

3. Personalize Conversations and Elevate the Customer Experience

Take calls with context. Contact details pop up in the Aircall phone while ringing, so sales reps know how to personalize their conversation and elevate the customer experience before picking up the phone.

4. Place Calls from ActiveCampaign with Click-to-Dial

Streamline your outbound call workflow, and leverage Aircall’s full set of intuitive call center features. Click a phone number in ActiveCampaign to automatically place a call from the Aircall phone.

“Over the years, a significant number of Aircall customers have expressed interest in this integration. Once we started the conversation with ActiveCampaign, we were thrilled to see the overlap in customer profiles and use cases. We’re proud to deliver on this new strategic integration for our customer base,” says Jennifer Chew, Product Marketing Team Manager at Aircall.

With the launch of this strategic partnership, Aircall and ActiveCampaign move forward with a common goal: enriching the customer experience from the first touchpoint and enabling every customer to achieve value through voice.

Unlock the power of CXA with Aircall and ActiveCampaign today!

Published on November 7, 2022.

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