Can AI Help You Improve Your Close Rate?

Emily GregorLast updated on June 3, 2024
7 min

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In the fast-paced world of sales, closing deals efficiently and effectively is crucial for the success of small and medium-sized businesses. As sales teams and leaders constantly seek innovative solutions to boost their close and conversion rates and achieve revenue growth, one technology stands out: artificial intelligence (AI). 

In this article, we dive deep into the game-changing potential of AI for sales professionals. We’ll delve into actionable strategies that will empower you to enhance your close rate using AI, starting today.

What Is a Close Rate?

A close rate is a crucial metric in the dynamic world of sales and marketing. It measures the percentage of sales leads that result in successful customer conversions and revenue. Through this calculation, managers and sales representatives can gain valuable insights into the efficacy of their sales methods and marketing strategies. 

At the basic level, to get your close rate, you simply divide your total number of customer conversions by the total number of sales leads and multiply the result by 100. However, depending on your organization, there may be a few nuances to this. For example, you’ll need to decide whether you include all customer leads—such as marketing leads—or only direct sales leads. Depending on how you measure, this will impact your close rate, so it’s worth agreeing with other stakeholders on what data you’re using to ensure everyone’s on the same page. 

Getting to grips with your close rate is vital for several reasons. Firstly, it allows you to determine the number of new sales opportunities that need to be generated to achieve sales and revenue goals. Secondly, it helps identify the number of sales deals that need to be closed within a specific time frame, whether it's a month, quarter, or year. And lastly, diligent analysis of the close rate allows your business to set personalized targets for sales reps based on their individual capabilities. 

All of this ensures that each member of the sales team has realistic and achievable goals aligned with the overall business objectives. And research shows that transparency with goals is vital to business success—92% of employees said they'd work harder if their co-workers could see their goals. 

But it’s also important to note that what constitutes a good close rate can vary across industries. So, it's crucial to understand the specific context of your industry and not simply compare your close rate to generic standards. 

The Impact of AI on Closing Deals

In the ever-competitive world of business, every company strives to boost its close rate and outshine the competition. One of the best ways companies can do this is by adopting relevant AI tools.

The impact of AI in sales is reshaping how many teams operate, empowering them to make smarter, more informed decisions. In fact, 33% of workers say their biggest ambition for AI is to improve overall customer service and sales. One way it can do this is by boosting close rates.

From analyzing large amounts of data in a short amount of time to predicting revenue, forecasting growth, and scoring leads, AI is transforming the sales landscape and equipping businesses with vital tools. In turn, this enables sales teams to close deals faster in several ways, such as: 

  • By reducing time spent on admin like writing up notes or inputting data, freeing up time to focus on strengthening essential prospect relationships

  • By making it easier to surface data and insights that will help address objections and move deals forward 

  • By accelerating the search for new leads so even more can be pursued 

Still have questions about AI for sales teams? Take a look at our separate article providing more answers on using AI for sales here

33% of workers say their biggest ambition for AI is to improve overall customer service and sales.

However, while it’s an exciting time, not getting caught up in the hype and understanding how the right AI tools can work for your business is the key to unlocking AI’s true potential. Let’s take a look at some genuinely useful AI strategies for closing more sales. 

Key Strategies to Improve Your Close Rate

Sales analytics: Harnessing AI to make data-driven decisions

One of the biggest powers of AI is its ability to quickly process a vast amount of data accurately. This can be a vital tool in sales. For example, by analyzing past sales data, including competitor mentions, deal size, sales cycle length, and lost reasons.

For example, AI can help sales teams make correct pricing decisions, enticing more customers to purchase the product. Salesforce’s Einstein AI is just one tool that can do just this, helping sales teams rapidly identify their best leads and take action to move them through the pipeline faster. 

Data analysis is also crucial for predicting future revenue with high precision, allowing teams to alter their strategies depending on the results forecasted. This enables teams to manage inventory and resources, in turn, closing deals more efficiently. 

Lead scoring using AI is also incredibly helpful. Through client data and interaction analysis, AI tools can rank varying sales opportunities according to their likelihood of successful closure, empowering salespeople to focus their time on high-potential leads. There are plenty of options out there for AI-powered lead scoring, like Forwrd and Akkio, which can help you start driving faster analysis.

But AI also has the potential to go beyond analysis alone. It can even provide data-led recommendations, encompassing a vast number of parameters, including audience segmentation with tools like Peak, as well as empowering teams to upsell and cross-sell. 

Streamlining follow-ups: Enhancing efficiency with AI-powered automation

Another way AI tools can drive up close rates is through automation. AI can automate administrative chores like calendar management, meeting scheduling, organizing notes, and nurturing leads. For example, check out tools like HubSpot’s Content Assistant if you want to draft up impactful prospect emails in seconds. This frees up valuable time for sales professionals to focus on more important tasks, like building customer relationships, that will help them close deals faster and more effectively.

Targeting and personalization at scale: Leveraging AI to identify high-potential leads and tailor communication

The days of generic customer journeys are almost certainly over. In fact, 76% of consumers say they're more likely to purchase from brands that personalize the experience.

Personalization through AI ensures that every interaction is tailored to the individual, offering them only the most relevant products and services. By mining and analyzing vast amounts of data, AI tools can gain deeper insights into customer data, including demographics, location, engagement behavior, and past purchases, enabling you to quickly craft accurate and targeted customer journeys. 

Further, AI tools can generate recommendations for additional products that complement a customer's current purchase, leading to increased upsell potential. Finally, they can also combine data from various sources to identify prospects that are truly interested in the product, establishing a connection that resonates with potential buyers.

Aircall’s AI-Powered Call and Voicemail Transcription

At Aircall, we're dedicated to equipping SMBs with powerful AI capabilities that have a tangible impact on their sales teams. Aircall’s AI-powered call and voicemail transcription is designed to simplify workflows and provide valuable insights for sales and support teams. With lightning-fast transcription speeds, Aircall's AI technology revolutionizes the way teams access critical information. In just nine seconds, a minute of audio can be transcribed, allowing teams to rapidly uncover insights that fuel their best work.

By leveraging AI-powered transcription, teams can streamline their work, enhance customer experiences, and boost overall performance—in turn, raising their close rates. This includes the ability to rapidly identify and share insights without manual transcription and seamless integration with popular platforms like HubSpot and Salesforce so that call notes are automatically (and accurately) tracked. 

With those insights, sales teams can easily identify the steps they need to take to move customers toward closing. What’s more, with a talk-to-listen ratio built into Aircall’s call transcription, reps can identify if they’re talking too much or not enough. This helps them develop their skills, highlight what’s working, and ultimately become better closers. 

Those real-world learnings can also act as valuable resources for onboarding and coaching purposes. Instead of relying solely on theoretical training, sales reps can learn from actual customer interactions, empowering them to build their expertise.  

Real-life success stories: How Aircall's features have boosted sales teams' performance

Plexus, a dynamic LegalTech company, wanted to enhance its sales team's ability to secure customers as it expanded into new regions. The team chose Aircall for its intuitive solution and seamless integration with Salesforce. By integrating Aircall with Outreach, Plexus achieved remarkable results. Call volume increased by a staggering 240%. With Aircall's app, reps could effortlessly take notes during or after each call, streamlining their workflow and enabling them to make up to 100 calls daily.

Meanwhile, by using insights from Aircall, the Plexus team is able to take a closer look at team performance using call recordings and engagement metrics. This enables them to improve their prospecting approach and set benchmarks to bolster performance—a key element of boosting long-term close rates. 

Unleashing AI’s Potential Can Enhance Your Close Rate

Harnessing the power of AI can significantly improve your close rate and drive revenue growth. By leveraging AI, sales teams can make data-driven decisions, automate administrative tasks, and personalize customer interactions in ways that accelerate the sales pipeline.

Aircall's AI-powered call and voicemail transcription offers one route to faster deals. With its rapid transcriptions, seamless integration with critical sales tools, and real-world scenario recording, you can analyze past sales interactions, assess talk-to-listen ratios, and better tailor communication for personalized customer journeys. 

Ready to learn more about Aircall’s AI transcription and how it can help your sales team drive revenue?

Set up a demo with our team today, and they’ll show you how Aircall’s AI transcription and other leading features can boost the productivity and performance of your sales team.


Published on June 30, 2023.

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