Sales Development Tutorials

With over 10 years of experience, Bryan Elsesser is Aircall’s Sr. Director of Sales Development. These lessons reflect his ideas on important topics in sales leadership and goal execution.

Who Shouldn’t Pursue a Career in Sales?

Who Shouldn’t Pursue a Career in Sales?

We know that sales is a demanding profession. Aircall's Sr. Director of Sales Development discusses traits that make for good and bad sellers

Why False Sales Quotas Won’t Work

Why False Sales Quotas Won’t Work

In order to achieve targets and save money, some managers will set an artificially high quota for their teams. This is wrong for a few important reasons.

How to Sell at Trade Shows and Industry Events

How to Sell at Trade Shows and Industry Events

Live events, like trade shows, offer sales reps the opportunity to meet prospects and start an immediate conversation. This, however, requires a plan.

Vision Matching and Booking Demos With Urgency

Vision Matching and Booking Demos With Urgency

The vision match is the turning point of every prospecting conversation. Sales reps need to show how their products can fulfill an important client need. Then book the demo.

How to Perfect the SDR to AE Handoff

How to Perfect the SDR to AE Handoff

The sales handoff from SDR to account executive is an important process in every deal. Learn the right way to maintain momentum and win new business.

The Sales Pipeline is Everyone’s Responsibility

The Sales Pipeline is Everyone’s Responsibility

SDRs build the pipeline, but every member of the sales team has a role to play in making sure good deals don't get lost in the funnel.

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