Communication has shifted. WhatsApp, WeChat, Facebook Messenger and a host of other platforms are dominating the space that traditional communication used to operate in.
In short: DMs are in, and they’re here to stay.
A fast and easy way to interact with people and brands, messaging platforms have quickly grown to support not just communication, but commerce as well.
Now, millions of daily transactions are happening over messaging apps, unleashing a whole new ecosystem of buyers and sellers drawn to this fast-paced marketplace.
For sales teams, this shift has not gone unnoticed. With opportunities constantly popping up, reps want to be available where their customers are. However, the growing number of messaging platforms has made it harder and harder to keep track of customer requests, ultimately leading to lost leads and decreased revenue.
“We realized there’s a trend with how people around the world are communicating. People want to get answers quickly with minimal effort. They want to write a message and have a response that comes in instantly.” - Jacqueline Phillips, Head of Global Marketing
amoCRM, a fast-growing global startup was prepared to solve this challenge. They had already experimented with new ideas, written an ebook on sales messaging, and even put on a free conference in San Francisco.
“We look for brilliant people who are full of energy and then give them a chance to experiment.”
As a team, they thrive on new perspectives and ideas. Employees are encouraged to pursue their passions and learn new things at work.
This value on fresh perspectives led the amoCRM team to realize that traditional CRM systems often overlook the influence that messenger apps now wield on the modern sales inbox. So, they decided to build something different:
The world’s first messenger-powered CRM.
Customer expectations are higher than ever. Hyper-responsive teams have a distinct advantage over teams that are slow to act.
But acting quickly while all your customer information is scattered across multiple platforms and infinite tabs is disastrous for business. By the time you track down what you need, your lead has probably moved on to your competitor.
This is especially true for small businesses that rely on great customer experiences rather than name recognition.
“Our goal is to enable startups and small sales teams to scale up without having to hire a lot of people or burn through a big budget.”
amoCRM’s software captures leads from various messaging platforms and unifies them into one inbox. A suite of powerful automation features then automatically sets tasks, launches nurture sequences, and can even run chatbots.
For small teams and steadfast startups, this level of automation is a game-changer.
Text Meets Voice
For a platform that is messenger-powered, integrating with a voice solution seems like an odd choice. After all, if you’re focused on text, why add voice?
The answer is simple: a shared vision.
“People come in with a lot of preconceived notions about what a CRM or an online phone system is, but we’re both proving that these tools can defy those archaic definitions and expectations.”
Building an integration together is more than the tech behind the products; it’s the problem you’re both trying to solve. For both Aircall and amoCRM, helping teams eliminate time-wasting and repetitive manual tasks was a joint mission.
“Our most recent focus has been on unifying the modern sales rep’s inbox, which is a mix of emails, chats, text messages and calls. amoCRM centralizes all the ways a small business communicates with potential clients into a single communication hub, meaning that you can hop from phone to messenger app to email to text message — all without switching apps.”
With a commitment to innovation, experimentation, and trying new ideas, amoCRM and Aircall are taking on the challenge of modernizing the sales team inbox.
Aircall + amoCRM
Using Aircall’s API and public webhooks, amoCRM was quickly able to get the integration up and running. Soon, the amoCRM sales team was experimenting with the new integration, offering feedback and ideas for new iterations.
“We already had a few phone integrations, but customers were constantly asking about Aircall — it was a no brainer: give the people what they want!”
By syncing the technology between voice and CRM, time-consuming manual work is eliminated. All the calls, emails, and messages from leads are funneled into one all-encompassing inbox. Now, sales teams can reach their customers faster and focus on building better relationships with prospects.
How it works
The Aircall phone is natively integrated into amoCRM, which means you never have to leave the platform to get to your phone. Sales reps can make and receive phone calls directly from amoCRM.
The built-in click-to-call feature on the amoCRM lead cards automatically opens the Aircall app, making outbound calls a breeze. Plus, without the added steps of manually syncing information, teams can focus on building relationships and strengthening rapport instead of wasting precious time dialing or flipping between screens.
From pipeline to paying customers, the days of losing out on a prospect because you don’t have the right information is over. The native Aircall phone integration easily lets you call customers instantly, all while your important details remain visible.
Partner With Us!
Looking to build an integration of your own? Aircall is continuing to expand our marketplace of integrations and make it more accessible for teams all over the world to build into our API. Ready to get started?