Why Cross-Team Collaboration Should Start With Support
The foundation of exceptional customer experiences is cross-team collaboration. When core functions like sales, marketing, and product align around the customer, finding shared goals isn’t hard—it’s a mission.
This guide offers more than a dozen ways your organization can align customer service with marketing, sales, and product to form one well-connected system.
This includes how to:
Craft a social media support strategy
Prioritize customer-focused sales initiatives
Choose a system for capturing meaningful product feedback
… and many more.