Why Cross-Team Collaboration Should Start With Support

The foundation of exceptional customer experiences is cross-team collaboration. When core functions like sales, marketing, and product align around the customer, finding shared goals isn’t hard—it’s a mission.

This guide offers more than a dozen ways your organization can align customer service with marketing, sales, and product to form one well-connected system.

This includes how to:

  • Craft a social media support strategy

  • Prioritize customer-focused sales initiatives

  • Choose a system for capturing meaningful product feedback

… and many more.


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The phone system for modern business