Meet the B2B Buyer Personas and win deals with every type of personality

As a B2B sales representative, you have to be versatile. You’re expected to be a knowledgeable consultant and a friendly communicator — a social chameleon capable of adapting on the call.

And while every prospect is unique in their own way, you’ve probably — at some point — found yourself conversing with…

  • An excitable startup executive
  • That person who always seems to say “NO”
  • A computer disguised as a human
  • And someone who’d rather just chat as friends

No matter the case, we’ve included helpful information on how to successfully close deals.

With this B2B-specific persona guide, you’ll be pitching like a pro and meeting quotas with ease.

Stay tuned, much more to come soon! :)

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