Meet the B2B Buyer Personas and win deals with every type of personality

Successful selling requires social intelligence and adaptability. In this guide, you’ll learn the most common types of B2B buyers and what they need to hear before making a purchase.

and win deals with every type of personality

As a B2B sales representative, you have to be versatile. You’re expected to be a knowledgeable consultant and a friendly communicator - a social chameleon capable of adapting on the call.

And while every prospect is unique in their own way, you’ve probably - at some point - found yourself conversing with…

  • An excitable startup executive

  • That person who always seems to say “NO”

  • A computer disguised as a human

  • And someone who’d rather just chat as friends

No matter the case, we’ve included helpful information on how to successfully close deals. With this B2B-specific persona guide, you’ll be pitching like a pro and meeting quotas with ease.

Ready to build better conversations?

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