Successful selling requires social intelligence and adaptability. In this guide, you’ll learn the most common types of B2B buyers and what they need to hear before making a purchase.
and win deals with every type of personality
As a B2B sales representative, you have to be versatile. You’re expected to be a knowledgeable consultant and a friendly communicator - a social chameleon capable of adapting on the call.
And while every prospect is unique in their own way, you’ve probably - at some point - found yourself conversing with…
An excitable startup executive
That person who always seems to say “NO”
A computer disguised as a human
And someone who’d rather just chat as friends
No matter the case, we’ve included helpful information on how to successfully close deals. With this B2B-specific persona guide, you’ll be pitching like a pro and meeting quotas with ease.
Ready to build better conversations?
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