Consumers don’t purchase products primarily for their functions. In fact, function is simply a means to deliver what a customer really wants: benefit. A customer buys a product for the perceived benefit he will gain from it. This perceived benefit, in addition to his opinion of the product, are what create customer perceived value. Customer []


Customer Perceived Value: Understanding What Appeals to the Consumer

Why Customers Churn and What to Do about It

Call Center Routing Benefits and Strategies

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Gina Winsky