- What we are
- Key takeaways
- What does it mean to migrate from RingCentral?
- Why businesses switch from RingCentral
- RingCentral vs. modern cloud communication platforms
- Preparing for migration: what to plan before switching
- Step-by-step: how to migrate from RingCentral
- How CRM-connected systems improve workflows
- Common migration challenges and how to avoid them
- How to choose the best RingCentral alternative
- Security, compliance, and risk management during migration
- Getting started with Aircall
- Frequently asked questions
- Choosing a system that supports your next phase of growth
Ready to build better conversations?
Simple to set up. Easy to use. Powerful integrations.
Get started- What we are
- Key takeaways
- What does it mean to migrate from RingCentral?
- Why businesses switch from RingCentral
- RingCentral vs. modern cloud communication platforms
- Preparing for migration: what to plan before switching
- Step-by-step: how to migrate from RingCentral
- How CRM-connected systems improve workflows
- Common migration challenges and how to avoid them
- How to choose the best RingCentral alternative
- Security, compliance, and risk management during migration
- Getting started with Aircall
- Frequently asked questions
- Choosing a system that supports your next phase of growth
Ready to build better conversations?
Simple to set up. Easy to use. Powerful integrations.
Get startedA support team handles hundreds of calls daily, but every interaction gets logged manually into a CRM. Agents tab between their phone system, their helpdesk, and a spreadsheet just to close a single ticket. Each handoff costs time. Each missed log costs context. Multiply that across a 20-person team, and the drag on response times and first call resolution becomes hard to ignore.
This is the situation that pushes many operations leaders to consider how to migrate from RingCentral, not because calling itself is broken, but because communication that sits outside the workflow creates friction at scale. Migrating isn't just a technical move. It's a decision to change how your team operates. Aircall replaces legacy phone systems with cloud-native AI business phone systems designed around the workflows sales and support teams actually use.
What we are
What is Aircall? | The CRM-connected, AI-powered communications platform for sales and support teams, bringing together voice agents, automated workflows, and real-time coaching at scale. |
Core capability | Replaces legacy phone systems with cloud-native AI business phone systems |
Who it's for | Operations leaders, support managers, and sales teams losing revenue to hold times, missed calls, and manual follow-up |
Why it's different | Aircall AI Agents are natively built into its business phone system, not a standalone bot, so human hand-off happens in one click with full call context |
Key concepts | AI Agents, CRM integration, call routing, workflow automation, number porting |
Key takeaways
Aircall replaces legacy phone systems with cloud-native AI business phone systems built around sales and support workflows
Migrating from RingCentral is both a technical transition (numbers, integrations) and an operational one (workflows, processes)
A structured migration process, audit, number porting, integration setup, testing, rollout, keeps disruption minimal
Risks like downtime and data loss are manageable with phased execution, backups, and pre-launch testing
CRM-connected systems give sales and support teams full interaction visibility, reducing manual work and improving response times
What does it mean to migrate from RingCentral?
Migrating from RingCentral means transitioning from a UCaaS-based communication system to a modern cloud platform that connects calls with workflows and CRM data. This includes transferring phone numbers, configuring call routing, integrating business tools, and ensuring communication is tracked and managed across sales and support operations.
To put it plainly: you're not just swapping one phone system for another. You're rebuilding how communication fits into everything your team does daily.
UCaaS, or Unified Communications as a Service, is a cloud delivery model that bundles voice, messaging, video, and conferencing into one platform. UCaaS systems like RingCentral were built primarily for internal communication: getting people on calls, sharing files, hosting meetings. They do that well. Where they tend to fall short is in connecting those communications to the external-facing workflows that drive revenue and customer satisfaction, things like automatic CRM logging, real-time conversation intelligence, or workflow-triggered follow-up tasks.
Migration has two distinct dimensions. The technical side covers number porting, system configuration, and integration setup. The operational side covers how your team's workflows, processes, and habits need to shift. Both matter. A technically clean migration that ignores workflow impact will still create disruption.
Why businesses switch from RingCentral
Businesses switch from RingCentral when their communication system no longer supports how their teams operate, especially as workflows become more complex and customer interactions increase.
The specific friction points vary by team, but the patterns are consistent.
A sales team running outbound calls manually logs each interaction into Salesforce or HubSpot after the fact. When volume increases, logging slips. Follow-ups get delayed. Conversion rates drop, not because the calls are bad, but because the follow-through is inconsistent. Managers trying to diagnose the problem lack visibility into call outcomes because the data lives in a spreadsheet, not in the CRM.
A support team handles a high volume of inbound inquiries across phone, email, and chat. Their phone system and their helpdesk are separate tools with no native connection. Agents manually recreate context every time a customer calls back. Average handle time climbs. First call resolution suffers. The team is working hard, but the system works against them.
For operations leaders, the issue isn't telephony, it's that communication operates in a silo. When a call ends, the data stops moving. Workflow automation can't trigger off a call outcome. CRM records don't update. Managers can't make data-driven decisions about team performance or customer interaction patterns.
The core problem: communication that doesn't connect to workflows adds friction rather than reduces it.
RingCentral vs. modern cloud communication platforms
The key difference lies in how communication is integrated into workflows. RingCentral focuses on enabling communication, while modern platforms connect communication with data, automation, and business processes.
Area | RingCentral | Modern platforms |
System focus | Internal communication | Customer-facing workflows |
CRM integration | Limited native depth | Native, bi-directional integration |
Workflow automation | Manual coordination required | Automated triggers and actions |
Setup complexity | Multi-step configuration | Fast deployment |
Scalability | Tool-dependent | Workflow-driven |
CCaaS—Contact Centre as a Service, is a cloud model designed for customer-facing teams. Unlike UCaaS, CCaaS platforms are built around the customer interaction lifecycle: routing inbound calls, logging outcomes, tracking agent performance, and connecting to the business systems teams already use. For sales and support operations with high call volumes, the distinction matters operationally.
The practical difference shows up in daily work. A support manager using a CCaaS platform can see first call resolution rates, average handle time, and conversation outcomes in one dashboard, without exporting anything. A sales manager can track speed to lead, call-to-conversion ratios, and follow-up completion rates with data that comes directly from the phone system.
Preparing for migration: what to plan before switching
Preparation ensures that migration does not disrupt operations and that the new system aligns with your business workflows before a single call is transferred.
Audit all phone numbers in use: which teams, which numbers, which are ported vs. provisioned
List all active users, their roles, permissions, and voicemail configurations
Document every integration currently in place: CRM, helpdesk, analytics, recording tools
Map your call routing logic, IVR trees, ring groups, business hours rules, fallback routing
Flag any compliance or recording requirements that will carry over to the new system
The mapping exercise is the most valuable part of this stage. Write out the actual workflow: incoming call arrives → routes to agent via IVR → agent logs outcome in CRM → follow-up task is created → manager reviews in dashboard. Then ask: does your new system support each step natively, or will you be rebuilding workarounds? Identifying your CRM dependencies at this stage, where call logs go, what triggers follow-up tasks, what data managers rely on for reporting, ensures nothing critical falls through the gaps during setup.
This is also the stage to involve your IT team and CRM admin. Number porting, the process of transferring existing phone numbers from one service provider to another, maintaining the same numbers your customers already know, requires documentation, carrier coordination, and lead time. The FCC's guidelines on number portability establish clear rights for businesses moving phone numbers between providers, including defined timelines carriers must meet. Starting the porting process early prevents it from becoming a bottleneck at launch.
Step-by-step: how to migrate from RingCentral
Migration follows a structured process to ensure continuity, minimise downtime, and align communication systems with business workflows.
Audit current setup: users, phone numbers, integrations, and routing rules
Select a CRM-integrated communication platform that fits your workflow requirements
Submit number porting requests with full documentation and confirm timelines
Configure call routing, IVR flows, and business hours in the new system
Set up CRM integration and map data fields, logging rules, and workflow triggers
Run a pilot test with a small group before full rollout
Train all users on the new system and workflows
Execute full rollout and decommission the RingCentral account after validation
A few steps deserve specific attention. Number porting timelines can range from a few days to several weeks depending on carrier complexity and whether you're porting multiple numbers or a full block. Build this into your project timeline, not around it.
The CRM integration setup (step 5) is where most of the operational value is created. CRM integration, the connection between a communication platform and a Customer Relationship Management system like Salesforce, HubSpot, or Zendesk, enables call data, outcomes, and follow-up actions to sync automatically, removing the need for manual logging and giving managers real-time visibility into team activity. As Salesforce documents in its CRM guidance, connecting communication data directly to customer records reduces follow-up lag and improves pipeline visibility across sales teams. Getting this right before launch means your team hits the ground running, not troubleshooting.
The pilot group (step 6) should include people from both sales and support if possible. Real-world testing catches routing edge cases, integration gaps, and usability issues that UAT environments miss.
How CRM-connected systems improve workflows
CRM-connected systems centralise communication and customer data, reducing manual work and improving visibility across teams.
The change is most visible in day-to-day execution. When a sales rep finishes a call, the outcome, call recording, and any AI-generated notes are already in the CRM before the rep picks up the next call. There's no tab switching, no manual entry, no lag between the call and the follow-up task. The same applies to support: when a customer calls back, the agent can see the full interaction history, previous calls, open tickets, logged outcomes, without asking the customer to repeat themselves.
Call routing, the automated process of directing inbound calls to the right agent, queue, or team based on rules like skill, availability, language, or customer profile, becomes far more powerful when it's connected to CRM data. A high-value account calling in can be routed directly to their assigned account manager. A customer flagged as at-risk can be prioritised in the support queue. These aren't complex configurations; they're standard workflow setups in a properly integrated system.
The impact on performance metrics is measurable. Teams that connect communication to CRM typically see improvements in speed to lead (how quickly sales follows up after an inbound inquiry), average handle time (how long it takes to resolve a support interaction), and first call resolution (how often an issue is resolved on the first contact). Managers gain the visibility to coach on real outcomes, not assumptions.
Food Cycle Science, a Canadian food recovery company using Aircall, saw a 78% reduction in time to first human response and response times 4.5x faster than peak levels after connecting Aircall to their CRM and support workflows, with no additional headcount.
Common migration challenges and how to avoid them
Migration introduces operational risks, but these can be minimised with planning and phased execution.
Risk | What causes it | How to mitigate |
Downtime during number porting | Porting requests overlap with active business hours | Schedule porting transitions off-peak; maintain a temporary number during transition |
Data loss (call logs, recordings) | No export before migration | Export all historical call data before decommissioning old system |
Integration failures | Fields don't map correctly between systems | Test integration with live data in staging before launch |
Call routing errors | Old IVR logic not fully replicated | Document existing routing rules in detail and QA each path |
Low user adoption | Teams not trained before go-live | Run structured training sessions; designate internal champions |
The most common and costly of these is data loss. Call logs, recordings, and interaction history represent operational and compliance value. Before you migrate, export everything. Understand your new platform's data retention policies and verify they meet your internal requirements.
For data protection practices during migration, the NIST Privacy Framework provides a structured approach to identifying, managing, and protecting personal information throughout system transitions, particularly relevant if your team operates under HIPAA, GDPR, or SOC 2 requirements.
Phased rollout is the single most effective risk mitigation strategy. Launch with one team, validate everything works as expected, then expand. The short-term inconvenience of a staged rollout is far easier to manage than a full-organisation rollout that surfaces problems at scale.
How to choose the best RingCentral alternative
The best alternative is one that supports how your teams work daily, not just one that checks the calling features list.
The question to ask is not "does it support calling?" That's a baseline. The questions that actually differentiate platforms are operational:
Does it have native, bi-directional CRM integration with your specific CRM (Salesforce, HubSpot, Zendesk)?
Does it automate call logging, follow-up tasks, and workflow triggers without manual steps?
Does it give managers real-time visibility into call outcomes, agent performance, and conversation quality?
Does it support your routing complexity, IVR, skill-based routing, business hours, overflow rules?
Can it deploy quickly, and does it provide automation and AI summaries that reduce post-call admin for agents?
Some platforms offer deep functionality but require specialist implementation support and long onboarding timelines. For growing teams, the cost of delayed deployment, in lost productivity and postponed improvements, is real. Also consider what happens after launch. A platform that integrates with CRM integrations and workflow connectivity across your existing tool stack will compound value over time as your team builds workflows. One that requires manual bridges will compound friction.
Security, compliance, and risk management during migration
Migration requires careful handling of communication data and regulatory compliance. Customer data doesn't stop being sensitive just because it's in transit.
Number porting is regulated. Carriers are required to process valid porting requests within defined timeframes, and businesses have the right to move numbers without penalty. Understanding these rights helps you hold your current and new provider accountable to the process and timeline.
Data protection during migration should follow documented practices. At minimum, ensure that call recordings and customer interaction logs are exported securely, stored with appropriate access controls, and transferred to the new system in compliance with your data retention policy.
For system-level compliance and data security, Aircall maintains certifications and controls aligned with enterprise security requirements. Validate that your new platform's security posture meets your organisation's standards before migration begins, not after.
Access management is the third area to address. Before decommissioning the old system, audit which user accounts, API integrations, and third-party applications have active access. Revoke what's no longer needed. Document what's being transferred. A clean access audit at migration time prevents security gaps that can linger for months after a platform switch.
Getting started with Aircall
Aircall replaces legacy phone systems with cloud-native AI business phone systems that connect communication directly to your team's workflows. It's built for sales and support teams that need more than a dial pad, they need every call to move work forward.
The Aircall product overview covers the full platform, but from a migration standpoint, the practical fit is straightforward. Aircall integrates natively with Salesforce, HubSpot, Zendesk, and more than 250 other tools, so call data flows into your CRM automatically, no manual logging, no workarounds. Call routing is configurable without engineering support. IVR, ring groups, business hours rules, and overflow logic are all managed from the admin dashboard.
Aircall AI Agents handle routine inbound interactions autonomously, allowing human agents to focus on higher-complexity conversations. When a call needs to be handed off, the transition happens in one click with full call context intact, no information lost, no customer repeating themselves.
For teams coming from RingCentral, the deployment timeline is typically short. Most setups go live within days, not months. The focus during setup is on getting integrations and routing right, not on lengthy implementation projects.
Frequently asked questions
How long does it take to migrate from RingCentral?
Migration typically takes a few days to several weeks depending on system complexity and number porting timelines. Simpler setups with fewer numbers and integrations can move faster; larger, more complex configurations take longer.
Can you keep your phone numbers when switching from RingCentral?
Yes. Businesses can port existing numbers to a new provider. Carriers are required to process valid porting requests, so you retain the numbers your customers already use. Prepare documentation early, porting can be a timeline bottleneck.
What should you prepare before migrating from RingCentral?
Audit all users, phone numbers, integrations, and workflows. Map how calls are currently routed and logged. Identify CRM and helpdesk dependencies. The more detailed your pre-migration documentation, the smoother the setup on the new platform.
What are the risks when migrating from RingCentral?
Common risks include downtime during number porting, data loss if call records aren't exported first, and integration failures if CRM field mapping isn't tested. All are manageable with phased rollout, pre-launch testing, and proper backups.
What is the best RingCentral alternative for CRM-connected teams?
The best alternative integrates natively with your CRM, automates call logging and follow-up workflows, and gives managers real-time visibility into call outcomes. The system should work with your existing tools, not sit alongside them.
Choosing a system that supports your next phase of growth
Migration is a long-term system decision. The right platform won't just replace what RingCentral did, it will do things RingCentral couldn't.
Teams that move to workflow-connected communication systems reduce the manual coordination that slows down execution. Sales reps spend less time on admin and more time selling. Support agents have full customer context before they say hello. Managers make decisions based on real call data, not gut feel. That's the operational shift migration makes possible.
The right system integrates communication with the tools your teams already use, provides visibility into every interaction, and scales with your team's growth without requiring re-architecture. Aircall is built for exactly this, connecting calls, data, and actions into a single, coherent workflow.
If your team is evaluating the switch, start with the audit. Understand what you have, map how it works, and build the migration around your workflows, not the other way around.
Published on June 16, 2026.

