Why Kustomer Partnered With Aircall... Shared Audiences, Shared Goals

The world is changing, and today’s brands need to create a memorable customer experience to stay competitive. Social media, review sites, and an increased desire for instant solutions makes creating an environment for success even more challenging

Luckily, innovative software offers a solution.

Hyper-Informed Conversations

Kustomer is a complete management platform for customer experience and support. An integrated solution helps companies learn more about every customer, fostering informed interactions and increased lifetime customer value.

Launched in 2015, Kustomer is much more than a ticketing system. Each customer profile becomes a living, breathing, and growing entity. Every customer conversation and interaction is aggregated into a single, easy-to-understand timeline.

Kustomer’s commitment to empowering businesses and customers has recently been acknowledged by way of $26 million in Series B financing, bringing total funding to $38.5 million.

Better Together: A Technological Enhancement

Kustomer’s software is great at aggregating information from a number of communication channels, but they lack a native phone application. This is why they’ve chosen to tightly integrate Aircall’s cloud-based phone system into their product.

“Creating an integration with Aircall was very easy—their API was well-documented, and Aircall’s tech team was on-hand with any support we needed.” says Jeremy Suriel, Kustomer’s Founder and CTO. “By using the Kustomer Platform Webhooks and Multi-step Workflows, we were able to bring every call and voicemail message into the Kustomer Timeline. The best part — we were able to build it in one night!”

By integrating Aircall with the Kustomer platform the product becomes even more versatile and powerful. This means more users (and 5-star reviews) for both Kustomer and Aircall.

Brad Birnbaum, Kustomer’s CEO says, “Aircall is one of our most comprehensive voice offerings, creating seamless omnichannel communications in a single timeline.”

Notable Kustomer clients, like Kettlebell Kitchen, need to be in touch with subscribers on a moment’s notice. The simple and effective connection between Aircall and Kustomer means their users never experience a gap in service.

“Our customers love Aircall, and we love our customers. It’s a natural fit to integrate and combine the robust analytics and intuitive interface of Aircall with the omnichannel experience and support that Kustomer enables.”

Teamwork: Our Sales and Marketing Partnership

Aircall and Kustomer have a lot in common. We both want to facilitate complete support conversations, and we both think smarter software is the solution.

And as it turns out, our target audiences think so too.

By vetting and sharing leads, our companies are able to mutually benefit and reach a wider audience of qualified potential customers. Aircall provides ongoing training to Kustomer’s AEs on the functionality and benefits of Aircall, and they’ve done the same for us.

And beyond lead-sharing, the partnership has expanded to full co-marketing and event coordination. Birnbaum is excited about what’s to come:

“We also have had the pleasure to work with Aircall to create content for our site and host webinars, and we look forward to partnering with them on more events in the future… together we’re a force to be reckoned with in the service space!”

To learn more about potentially partnering with Aircall, click below or send us an email at partners@aircall.io.

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