Trust is the fuel in the motor of relationship marketing: If it’s missing, nothing works. That’s why a positive customer journey starts with a well-conceived lead-nurturing and follow-up process. If you go beyond merely addressing prospects and successfully build a personal relationship with them, it’s only natural for contact quality to improve. Above all, this […]
Experts agree: It pays to prioritize the customer experience. So what if we told you that analytics could be the secret ingredient you’re missing? To help you craft a seamless CX journey from start to finish, we’re taking a look at how to unlock the benefits of customer experience analytics, what this means for your […]
In May 2022, Aircall commissioned global market research company Forrester Consulting to conduct a Total Economic Impact™ (TEI) study to examine the potential financial impacts of switching to Aircall’s cloud-based phone system. After conducting customer interviews and building a composite organization, Forrester found that companies experienced a combined ROI of 373% over three years due […]
At Aircall, we believe in bringing value to voice–and that starts by listening to our employees and team members. Everyone at Aircall, irrespective of their origins, identity, background, and orientation, not only has a place in our company but a seat at the table—and the equal opportunities to develop and thrive. We make it our […]
When it comes to the workplace, there’s plenty to distract us. The pandemic and doom-scrolling on our phones might be the current trends, but retaining focus in your job has long been one of the biggest workplace challenges. And this is especially true for sales teams. That’s because when it comes to sales, the pace […]
Since the early 2000s, NPS has quietly revolutionized the world of business. A business’s NPS is a single number that offers a way for organizations to measure customer experience and predict growth. So how does it work? Calculating an NPS is simple. Customers are asked a single question: to rate, using a 0–100 or 0–10 […]
Remember how you felt the last time a new colleague remembered your partner’s name or paid for your coffee? How about when someone complimented a presentation you gave or the last time your manager gave you a company-wide shoutout on your performance? No matter how small these moments may seem, they can make a major […]
From using new technologies to improving your conversation, there’s always room to develop your sales approach. And not only is learning an ongoing part of mastering the sales craft, but it’s also central to scaling a high-performing sales team. Here we show you how professional development can help you successfully scale your sales operation. The […]
There are plenty of articles about the relevance of customer satisfaction to sales teams. We’ve even written a few ourselves! To dive into this topic even further, we hosted a special webinar on it. Watch the recording today to see the highlights. Customer satisfaction is an important metric and can go a long way to […]
When considering how to upgrade your sales process, start by focusing on your product value. Value-based selling might sound simple, but it can easily be lost in the sales journey. Sales teams are there to sell, of course, but that doesn’t mean they should ever lose sight of the value of what they’re selling. Unless […]
To fuel the future of voice, HubSpot is making a strategic investment in Aircall, its #1 most installed telephony partner. This funding complements our shared customer-centric missions of delivering best-in-class technology paired with outstanding customer experiences for small and medium businesses. We’ve been building richer conversations together since 2016—and this partnership expansion is just one […]
Few teams face the level of competition that salespeople do. In an era of globalized business and instant digital connection, every potential customer has untold options at their fingertips. For salespeople, that means delivering a standout customer experience is essential. And, one of the most powerful ways of doing this is by creating a personalized […]
Strong sales teams are always iterating their lead nurturing process. It’s not enough to just create a strategy and hope for the best—it only works if you continue to improve and tweak it based on what’s working and what’s not. That’s why we collaborated with Teamleader to gather the latest tips and best practices for […]
Successful outbound calls are equal parts art and science. That’s because an emotional connection with customers is just as important as having the right data to back up a pitch. Here are our top tips for creating an outbound calls strategy that sets your team up to hit targets and build meaningful partnerships. Create a […]
In 2022, the days of the long sales lunch are coming to a close. After decades of technological innovation and two years of pandemic disruption, closing a deal today is about so much more than picking up the tab. This is clearer now than ever, with 64% of sales leaders who transitioned to remote selling […]
Thanks to the internet, companies have the potential to sell to anyone, anywhere. They can also market their products and services through digital channels to prospects around the world. It only makes sense that the customer experience they offer includes global support teams as well. Unlike sharing digital advertising across continents or conducting international e-commerce […]
If there were ever a question of how important a high-performing technology team is to an organization’s success, the pandemic has provided an unequivocal answer. The work IT departments did during the early days of the coronavirus pandemic ensured that businesses that needed to quickly switch to remote could get there seamlessly. IT leaders helped […]
SMS business texting is an easy, convenient way to meet customers where they’re at. As you build your omnichannel communication plan, incorporating SMS is a key way to take your strategy to the next level. To identify why this channel is important and some of the main benefits, we turned to Product Marketing Manager Angelica […]
The phone system for modern business
